Fashion Business Strategy & Communication Program (ISEM)

This 3 years program is dedicated to the business of fashion and combines classes in marketing, product, development and communication for a well-rounded curriculum in fashion business.
Objectives :
- Understand the challenges of marketing today and consider those of tomorrow, using appropriate tools and techniques.
- Be connected with the reality of the fields and trades of marketing, communication and the commercialization of fashion
- Put what you have learned into practice through internships within major companies
Coursework : History and sociology of fashion, marketing, fundamentals of international development, law, management, foreign languages, IT, fashion culture, collection planning, textile, communication, merchandising, sourcing, e-commerce...