Master´s in Innovation and Tourism Marketing

Program Description

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.

Applicants wishing to enter this program must be a graduate of a tourism related study or have a degree in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and operations management aimed at innovation and marketing processes in the tourism sector.

Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.

Highlights

At the end of the program graduates are qualified to:
◦Successfully develop their own business in the tourism sector
◦Start / resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication
◦Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology
◦Develop their career in the public sector e.g. in the planning and management of smart destinations
◦Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects