Advanced Master in Creativity & Marketing

Program Description

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.

This truly unique programme will be managed with the help of Mark Raison, a leading European expert in creativity, who will serve as Scientific Director.

The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator’.

This Advanced Master has been designed with Industry experts and associations in order to fit with their demands. You will become Smart Creatives (also referred as Creative Leaders) for the very demanding job market! Graduates who combine technical knowledge, business expertise and creativity.
After graduation, you will be able to seize job opportunities such as:

strategic planner or an account executive in communication agency or media house;
product, brand or advertising manager for a leading brand;
founder of your own start-up in marketing or communication services;
Marketing specialist in a consulting company.

Highlights

The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication.
During the programme, Students will meet agencies and creative people (artists, designers, architects, singers…) in their environment: their own studio or at home.
During the programme, Students will meet agencies and creative people (artists, designers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.

During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a field project (a consulting assignment of 6 weeks).

What`s Included

By the end of the programme you will be able to:

understand the creative process and apply it in a number of marketing situations
create and design innovative and attractive concepts that are adapted to new market conditions
use new marketing tools suited to new business dynamics
start a career in innovative businesses, communication agencies, new media companies, etc.