Social Media Manager
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Job Description
Job Description:
We are looking for a highly dedicated individual with an interest in Online marketing, lead generation and social media marketing for an SM internship position at LaowaiCareer Job Board, located in Silicon Valley of Beijing city. You will be working closely with the Co-founder and the IT team to meet marketing targets and goals. As we are a small, entrepreneurial environment, you will have the opportunity to wear many hats and be executing marketing campaigns across all media channels, manage the company website, blog, SEO, SEM, ad campaigns and social channels.
The primary objective of this position is to help the company with improving it’s social media presence, online presence, increase brand recognition as well as to develop innovative approach that will help our business to boost the communication with the job seekers and scale up registrations and user experience.
Are you a digital marketing student (or other relevant studies) looking for an exciting opportunity to gain hands-on experience within HR and digital marketing industry and being a part of an ambitious and growing international company? Then we would love to hear from you!
Your Tasks
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI). and that’s not all….
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company.
• Report notable threats to appropriate management.
As a crucial member of the marketing communications team the Digital Marketing Intern is responsible for assisting in the development, implementation and execution of a digital marketing communication strategy designed to enhance brand positioning, reach new audiences and emerging channels, reinforce purchasing behavior, increase sales revenue and market share.
Requirements:
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.
We are looking for a highly dedicated individual with an interest in Online marketing, lead generation and social media marketing for an SM internship position at LaowaiCareer Job Board, located in Silicon Valley of Beijing city. You will be working closely with the Co-founder and the IT team to meet marketing targets and goals. As we are a small, entrepreneurial environment, you will have the opportunity to wear many hats and be executing marketing campaigns across all media channels, manage the company website, blog, SEO, SEM, ad campaigns and social channels.
The primary objective of this position is to help the company with improving it’s social media presence, online presence, increase brand recognition as well as to develop innovative approach that will help our business to boost the communication with the job seekers and scale up registrations and user experience.
Are you a digital marketing student (or other relevant studies) looking for an exciting opportunity to gain hands-on experience within HR and digital marketing industry and being a part of an ambitious and growing international company? Then we would love to hear from you!
Your Tasks
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI). and that’s not all….
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company.
• Report notable threats to appropriate management.
As a crucial member of the marketing communications team the Digital Marketing Intern is responsible for assisting in the development, implementation and execution of a digital marketing communication strategy designed to enhance brand positioning, reach new audiences and emerging channels, reinforce purchasing behavior, increase sales revenue and market share.
Requirements:
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.
Job Function
Salary/Benefits
15000 - 25000 per monthDesired Skills and Experience
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.
Other Jobs From The Same Company
Job Location
Beijing, China
Job Details
Company:
Mandarin Cafe
Location
- China: Beijing
Employment type:
Full Time
Languages:
English
Applicants:
Experience:
Industry:
Internet, Market Research, Marketing and Advertising
Job ID:
5562
