(Senior) Social Media Specialist

Job Description:
Position Overview:
Duke Kunshan University seeks a Senior Social Media Specialist to manage the university’s official social media accounts including but not limited to Facebook, Twitter, Instagram, Snapchat and YouTube. Duke Kunshan will be launching its inaugural undergraduate program in 2018 and will have many stories to tell on social media to document this exciting time. With students from all over the world, we want our social media initiatives to reflect the international feel of our university, but also the tight-knit community that we are creating where students learn and interact with the each other, faculty members and the community around them.
We are looking for the right person to light up our social media accounts with creative content, telling stories that speak to our audience and attract more followers, and develop the brand of our young and innovative institution. This is an excellent opportunity for someone who is passionate, creative and driven by the idea of contributing to the development of a new and exciting brand.

Reports to:
Global Marketing Manager

Essential Duties:
1. Writes, edits and manages all social media related content. Content should be fun, imaginative and relevant, promoting user participation and engagement from target audiences.
2. Liaises with other departments in the University to get information on events, possible stories, research initiatives, student life, etc.
3. Create a regular publishing schedule for all social media posts.
4. Incite engagement from the following target markets: prospective students, current students, parents and other relevant stakeholders.
5. Tailor content and engagement for each social media platform (Facebook, Twitter, Instagram, Snapchat, etc.) in order to best leverage the capabilities each environment. This involves staying up to date with all trends and changing functionalities of each platform.
6. Create and implement all social media advertising campaigns.
7. Engage audience and respond to direct queries on social medial platforms.
8. Maintain working knowledge of each social media channel’s analytics tools and use them to evaluate ROI. Generate reports highlighting growth in followers, engagement, and in the case of paid advertising, conversion.
9. Develop a social media best practices guideline for Duke Kunshan University.
10. Supervise student interns tasked with contributing the university’s social media accounts.
11. Monitor any and all mention of the organization online, continuously track and monitor activity on social media (even after work hours), follow competitors’ social media output.
12. General copywriting support for marketing department.
13. Other duties assigned.
14. University employees' job responsibilities will continue to expand in scope and depth as the University grows in size and complexity in its programs.
Requirements:
Required Qualifications
1. Speaks English at an idiomatic level.
2. Excellent English writing, editing and proofreading skills.
3. Highly motivated with a proven ability to handle pressure and deadlines.
4. Understanding of social media trends in different markets around the world, understanding of user demographics and how to target certain audiences.
5. Strong communication and leadership skills.
6. Experience creating content for social media.
7. Visual design capabilities. This position will require simple video production.
8. Relevant experience in the higher education sector.
9. A minimum of 2 years work experience in the field of marketing, communications or journalism, preferably with social media.
10. Bachelor degree or above.

Please send your resume and cover letter to DKUrecruitment@dukekunshan.edu.cn