The Master of Arts in Fashion and Luxury Business Management

Program Description

The Master of Arts in Fashion and Luxury Business Management is designed for students who are interested in business, management and the fashion and luxury goods industry. This industry is complex, global and highly competitive. It therefore requires graduates who can respond effectively to the constantly changing challenges by defining new strategies to ensure market success. Fashion and Luxury goods companies around the world are constantly looking for people capable to match creativity and management: a new generation of managers suited to the specific requirements of this industry.
The program prepares students for the complexity of the fashion and luxury world on every level. Students learn business management skills and market analysis tactics that are necessary to compete in global markets. They unlock their creative potential and develop a level of professionalism in Fashion and Luxury Business Management among a talented class of students from all over the world.
The innovative program structure provides students with engaging and challenging projects, workshops, events and case studies that simulate the real-life business world. This prepares students for what’s ahead. In Barcelona, one of Europe’s main fashion and luxury centers, students will have the opportunity to learn from and network with local industry leaders from companies like Inditex, Mango and Bacardi, and participate in large-scale events like 080 Barcelona Fashion Week.

Highlights

One of the most renowned study programs in the area of Fashion and Luxury in Spain
The Master in Fashion and Luxury Business Management has been ranked within the five best masters in the area of Luxury in Spain by the leading national web portals Deluxes.net and Finanzas.com
As part of the program, students yearly organize an international conference - BIT of Fashion. BIT is the acronym for business, innovation, and technology. It is a great experience for students to learn by doing, a methodology that introduces four key points: real-life simulation, the management of non-success and failure, the result condition, and the diverse roles the teachers play in this learning environment.

What`s Included

PROFESSIONAL SKILLS
• Research and market analysis
• Leadership development and collaboration
• Multi-tasking in a competitive environment
• Negotiation and communication skills
• Creative and professional brand management
• Strategic planning and visual thinking
• Knowledge of new concepts and business models
• Digital knowledge and social media
INDUSTRY KNOWLEDGE
• Analytical and historical understanding of the global fashion and luxury industry and the interplay of cultures
• In-depth knowledge of the business of fashion and luxury management
• Marketing, communication and distribution strategies
• Sustainability, ecological issues & ethical business practices
• Ecommerce & online retail