MBA Luxury Marketing

Program Description

KNOW THE LUXURY MARKET : CONSUMERS, COMPETITION AND INDUSTRY SPECIFICITIES
- Consumer research
- Consumer knowledge
- Competition knowledge and market intelligence

SUSTAINABLY MANAGE LUXURY BRANDS AND BUSINESS
- Strategic luxury brand management
- Luxury issues in supply chain management

DEVELOP BRAND AND PRODUCT KNOWLEDGE AND PASSION
- Product specificities
- Brand specificities

LEADERSHIP AND PERFORMANCE MANAGEMENT
- Strategic vision and implementation
- Legal and societal environment
- Career development and career planning

PERSONAL DEVELOPMENT FOR THE LUXURY JOB MARKET
- Languages
- Career development

Highlights

Join a program instructed in English but based in Paris
This is a joint degree between Mod’Art International School of Fashion and ISC Paris
Learn about the financial aspects of international fashion and advertisements
Help to develop luxury brands while preserving heritage
Learn from highly experienced professors

What`s Included

Our objective is to produce success-driven leaders. At the end of the programme, participants will be able to analyze their environment and take up related challenges while demonstrating outstanding managerial skills and interdisciplinary knowledge to succeed in the highly demanding luxury business.