MBA International Business & Marketing

Program Description

Enrolling in the Business & Marketing International MBA allows graduates to embark on successful careers as marketing experts. Marketing is essential to ensuring brand loyalty, product longevity, and profit growth.

This course will teach students how to develop skills in strategy and management. Engage in developing new products and learn about sales, consumer behavior, branding, and market research. This dual program of marketing and business will allow students to engage in professions that are more advanced.

Highlights

Develop the skills necessary for website creation
Identify how consumers use online tools
Examine trends in e-Commerce and digital marketing
Develop e-Marketing strategies
Promote other products and websites
Combine business and marketing skills

What`s Included

Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening a new MBA. This programme is aiming at international markets and products, as an MBA in marketing techniques in an international environment.