Master of Science in Marketing Management

Program Description

The Master of Science in Marketing Management program is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management.
Now more than ever, organizations of all sizes worldwide are pursuing leaders who have developed a global vision that can be applied to the implementation of new marketing initiatives and business development strategies. The Master of Science in Marketing Management is designed to teach students not only tactical skills and techniques in the field of marketing, but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings vital to business like understanding the financial environment and global strategy and management.

Highlights

A personalized curriculum sets the Master of Science in Marketing Management apart from other similar programs by capitalizing on the variety of course offerings at GBSB Global Business School. Students have an option to choose up to five elective subjects from different areas of business management, including entrepreneurship, finance, operations management, international business, and foreign language studies, in order to tailor their education to professional needs and aspirations.
DEVELOP PROFESSIONAL SKILLS
GAIN RELEVANT KNOWLEDGE
MASTER INTERCULTURAL BUSINESS PRACTICES
DEVELOP SKILLS REQUIRED BY THE DIGITAL ECONOMY
ENSURE PRACTICAL CAREER PREPARATION

What`s Included

PROFESSIONAL SKILLS
• Communication
• Creativity
• Teamwork
• International negotiation
• Strategic management
• Project management
• Cross-cultural management
• Organizational leadership
• Digital technology
• Commercial awareness

SPECIFIC KNOWLEDGE
• Global market trends
• International marketing strategy
• Innovative marketing communications
• Social media management
• Market research across borders
• Product development
• Brand identity, brand management and cobranding
• Promotion and advertising
• Customer satisfaction & sales force
• Digital marketing