Master of Science in Digital Marketing & CRM

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Program Description

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and buislding long term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment

APPLICATION PROCEDURE AND REQUIREMENTS

The program is open to candidates with an undergraduate degree inbusiness related areas or Engineeringfrom a recognized university and with command of English.

Admission to the program is based on student’s online application and the examination of the required documents.

Highlights

+ Combination of Digital & CRM

+ Specialized and innovative program designed with experts in Digital Marketing and CRM

+ Interactive education learning approach with academics and professionals

What`s Included

PROGRAM CONTENT

The program is offered on a full-time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

Examples of courses:

> Multi-channel strategy

> Brand communication

> Marketing Research Methods and Online Panels

> Digital Marketing strategy

> Relationship Management and Strategic CRM

> e-CRM

> Customer Intelligence

INTERNATIONAL MIB SCHOLARSHIPS

IÉSEG’s international merit-based program encompasses a 15-50 % tuition waiver.

Degree Course

Marketing, Ad., & PR

Program Locations

Lille, France

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Program Details

Provider:
IESEG School of Management
Location
  • France: Lille
Language:
English
School Term:
Fall
Degree Level:
Masters Degree
Participants:
Worldwide
Cost:
15000 Euros

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