Master of Science in Digital Business

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Program Description

The Master of Science in Digital Business is by far the most relevant and innovative master program for the challenges facing professionals today. By using a multitude of teaching methods – everything from case studies to industrial visits, workshops and more – students will learn to become change agents in the digital arena with a global vision transferable to markets worldwide. Program coursework is very expansive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Electives are provided so students may tailor the program to either suit their needs as entrepreneurs, for those who want support in digital startup techniques, or as corporate professionals seeking to drive the transformation of a company.
The Master of Science in Digital Business will guide students to develop practical skills and specialized knowledge that will increase their employability upon graduation. The faculty is highly diverse, both in their nationalities and industry experience, so students will have the rare opportunity to be taught by highly successful business leaders who have a passion for mentoring students on their path to success. There will not be shortage of diversity among the classmates either; with students from over 65 countries across the globe, the participants of this program will develop intercultural friendships, unique networking opportunities and crucial skills needed to succeed.


Dual Degree Option – GBSB Global and University of Alcalá
Students who choose to study at GBSB Madrid Campus will additionally receive a degree from University of Alcala (UAH) – the first public Spanish University chosen among the best in the world according to the QS Stars international quality accreditation system, which also gives the UAH its highest rating in Teaching, Internationalization, Employability, Infrastructure, Innovation and Social Commitment.

Multiple Locations
Master in Digital Business students may choose to study the program in two amazing Spanish cities – Madrid or Barcelona.

What`s Included

• Communication
• Creativity
• Change management
• Teamwork
• International negotiations
• Strategic and project management
• Cross-cultural management
• Leadership
• Digital technology
• Global awareness
• Online reputation management

• SEO/SEM campaigns
• Web analytics
• Social media networks
• Digital marketing strategies
• Digital entrepreneurship
• Digital law
• Mobile marketing
• Big data analysis
• Digital advertising
• Website user experience (UX)

Degree Course

Business Management, International Business

Program Locations

Barcelona, Spain

Madrid, Spain

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Program Details

GBSB Global Business School
  • Spain: Barcelona
  • Spain: Madrid
School Term:
Academic Year
Degree Level:
Masters Degree
Please check our website for information on the prices
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