Master of Management and Marketing

Program Description

The Master of Management and Marketing is a two-year programme taught in English language at the Faculty of Management and Economics (FaME) of Tomas Bata University in Zlín. After completing the core theoretical subjects, the students of this programme experience practical training in the field of Management and Marketing. The professional training is focused on gaining knowledge in enterprise competitiveness, new trends in marketing, new approaches to managerial development, intercultural diversity and commercial law, etc. Within this study programme, students can apply for a government scholarship. Graduates can find positions in the senior management in industrial and business companies, public administration organizations or non-profit firms. Upon successful final examination, talented graduates may continue their studies in a PhD programme.

Duration: 4 semesters (2 academic years)
Mode of study: Full-time
Degree obtained: Master’s (abbr. “Ing.” Or “Mgr.”)
ECTS credits: 120
Tuition fee: approx. EUR 2,000 per 1 academic year
Scholarship: Students in this programme meeting criteria may receive the TBU Master’s scholarship (CZK 60,000 i.e. approx. EUR 2,230 per academic year).

Highlights

• FaME educates and prepares almost 3,000 students to become professionals in various economic fields.
• Key subjects: Economics, Econometrics, Management, International Marketing, Digital Marketing, Applied Marketing Research, B2B Marketing.
• Strong emphasis on research carried out in close cooperation with companies and organisations within the region and worldwide.
• FaME is a member of prestigious group of only three economic faculties in the Czech Republic that can admit students within projects funded from government scholarships to their degree programmes taught in English.

What`s Included

• Multicultural and friendly environment
• The Diploma Supplement recognized all over Europe
• Access to modern University Library
• Great facilities for students an R&D activities
• Affordable accommodation in the University Halls of Residence (approx. EUR 115/month)
• University Refectories that offer healthy meals at student-friendly prices (approx. EUR 1,5-2,5/meal)
• Large number of sport activities offered by The University Sports Club (membership fee is approx. EUR 30/year)
• Opportunity to attend Czech courses – class of 90 minutes every week (free of charge)
• Student organization Buddy System welcomes international students at the TBU and helps them feel like home in Zlín