Master of Arts in Communication & Future Marketing

The Master of Arts in Communication & Future Marketing teaches students the most effective ways of planning and launching an integrated, multi-channel communication and marketing campaign that will succeed today across global markets. This program will help students develop expertise in business innovation, global marketing, emerging technologies and company or personal branding. With courses on marketing of destinations, experiential marketing, international negotiations and business development, students will be prepared to enter international careers in marketing and communication.
A major highlight of the Master of Arts in Communication & Future Marketing is the “Strategic Marketing and Communications Simulation Game.” In this learning-by-doing course, students form groups to represent a variety of countries in industries across the world. From there, they use the marketing and communication knowledge they’ve been taught in class to compete in a simulated business environment. Students learn to collaborate, to problem solve, and to adapt to a constantly changing professional ecosystem with special software that alters the environment based on their decisions. This course is highly unique to traditional master’s programs and truly teaches students to become future leaders of the business world.