Master of Arts in Communication & Future Marketing

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Program Description

The Master of Arts in Communication & Future Marketing teaches students the most effective ways of planning and launching an integrated, multi-channel communication and marketing campaign that will succeed today across global markets. This program will help students develop expertise in business innovation, global marketing, emerging technologies and company or personal branding. With courses on marketing of destinations, experiential marketing, international negotiations and business development, students will be prepared to enter international careers in marketing and communication.
A major highlight of the Master of Arts in Communication & Future Marketing is the “Strategic Marketing and Communications Simulation Game.” In this learning-by-doing course, students form groups to represent a variety of countries in industries across the world. From there, they use the marketing and communication knowledge they’ve been taught in class to compete in a simulated business environment. Students learn to collaborate, to problem solve, and to adapt to a constantly changing professional ecosystem with special software that alters the environment based on their decisions. This course is highly unique to traditional master’s programs and truly teaches students to become future leaders of the business world.


A cutting edge master’s degree that offers a learning-by-doing teaching methodology
The Master in Communication & Future Marketing uniquely offers the “Strategic Marketing and Communications Simulation Game,” a business environment simulation designed to develop students into the future decision makers of the international marketplace.

What`s Included


• Leadership development
• People management
• Intercultural communication tactics
• Innovative business practices
• Management skills and techniques
• Ecommerce & digital media strategy
• Competitor analysis
• Brand management & communication
• Trend research and analysis

• Global marketing
• Global markets & cultural influence
• Future marketing and communication forecasting
• Integrated marketing campaigns
• Market positioning & elevation
• Communication ethics & sustainability
• Innovative marketing
• International business environment
• Media and brand strategy

Degree Course

Business Management, Communications, Marketing, Ad., & PR

Program Locations

Barcelona, Spain

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Program Details

GBSB Global Business School
  • Spain: Barcelona
School Term:
Academic Year
Degree Level:
Masters Degree
Please check our website of information on the prices
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