Master in Tourism & Hospitality Management

Program Description

The Master of Arts in Tourism & Hospitality Management program offers advanced insight into the tourism industry and provides students with the opportunity to develop their knowledge and interests within the field of hospitality management in one of the most exciting and popular touristic destinations in Europe – Barcelona. This master applies broad perspectives on tourism by combing various approaches to global tourism companies, sustainable tourism, marketing of destinations, and emerging issues in international tourism and hospitality.
The program provides students with the most current industry knowledge presented in the most practical and effective manner to ensure that students are prepared for the current climate on an international scale. The innovative program structure gives students an opportunity to participate in challenging projects, workshops, events and case studies that simulate the real-life business world to prepare them for what’s ahead.
In Barcelona, one of Europe’s main touristic centers, students will learn from and network with local industry leaders from companies like the W Hotel, the Mandarin Oriental, Booking.com and participate in large-scale events like FITUR, the international tourism trade fair.

Highlights

The Master in Tourism & Hospitality Management officially collaborates with FITUR
The international tourism trade fair is one of the first tourism fairs worldwide and a global meeting point for tourism professionals from all over the world. Each year our MA in Tourism and Hospitality Management students have exclusive access to FITUR and an opportunity to meet professionals from more than 9,000 international companies in tourism and hospitality.
JOIN THE GROWING GLOBAL TOURISM AND HOSPITALITY INDUSTRY
DEVELOP SKILLS REQUIRED BY THE DIGITAL ECONOMY
PREPARE TO WORK IN DIFFERENT TOURISM AND HOSPITALITY SECTORS
PREPARE TO FACE THE INDUSTRY CHALLENGES IN THE 21ST CENTURY

What`s Included

PROFESSIONAL SKILLS
• Leadership development
• People management
• Intercultural communication tactics
• Innovative business practices
• Management skills and techniques
• Competitor analysis
• Trend research and analysis
• Financial strategies
• International negotiations

INDUSTRY KNOWLEDGE
• Global marketing
• International tourism issues
• Operations management
• Sustainable tourism
• Destination marketing
• Experiential marketing
• Industry trends and shifts
• Special interest tourism
• Touristic business development