Master in Marketing and Communications

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Program Description

The Master in Marketing and also Communications at the Rome Business School is an optimal option for the expert seeking a world-class level programme in these topics, to begin or combine a successful profession in a global atmosphere. The top quality of the training, paid global teaching fellowships and also the occupation as well as networking provides on offer all contribute to making this programme the excellent suitable for those which look for to master the task market and in global company.

The Master's Level is made for all those which are seeking their first direct exposure to the globe of advertising and marketing as well as interactions or, for all those who are currently operating in this environment, but are seeking to expand their expertise of their own field, all within an organized environment. Pupils thinking about taking part of this Master's Degree are normally:

grads with or without previous encounter in advertising and marketing and interaction
advertising and marketing professionals
communication specialists
professionals operating in settings apart from marketing and communication that want to obtain a deeper expertise or start working in this area
entrepreneurs who are seeking to develop foundations in advertising communication understanding.


Part 1-- Defining Marketing as well as the Advertising Refine
1. Intro to Advertising
2. Business as well as Advertising Method

Part 2 -- Recognizing the Marketplace and Consumers
3. The Marketing Setting
4. Advertising and marketing Information Equipment as well as Research
5. Customer Markets and also Customer Purchaser Behaviour
6. Company Markets and Company Buyer Behaviour

Part 3 -- Creating a Customer-Driven Marketing and Communication Approach as well as Mix
7. Division, Positioning, differentiation as well as targeting
8. Product, Services, as well as Brands
9. New-Product Advancement and Life-Cycle Strategies
10. Prices: Understanding as well as Recording Customer Worth
11. Rates Strategies
12. Advertising Channels
13. Selling and Wholesaling
14. Integrated Marketing Communication Approach
15. Marketing as well as Public Relations
16. Personal Marketing as well as Sales Promotion
17. Direct as well as Online Marketing

Part 4-- Contending on an international scale, ethically
18. Creating a Competitive Advantage
19. International Advertising and marketing and The International Industry
20. Marketing Ethics and Social Obligation

Part 5-- Special Contents

The technical/professional teaching is enhanced by:

Company tours, to get to recognize supervisory systems as well as players from the within
Artistic-cultural programmes, focuseded on stimulating creativity, advancement ability as well as intricate system understanding
Training in interdisciplinary proficiencies, such as:
Company English
Interpersonal interaction strategies and PNL
Public talking


Paid Internships As well as Career Service

Attending this Master's Degree course qualifies to:

International paid internships at leading business and companies;
Incorporation of your CV in the Rome Company Institution's data source as well as its distribution to businesses, companies and head seekers coming from the Rome Business College's international network;
A cost-free CV assessment;
Support in the administration of task meetings;
Networking meetings with global managers, experts and also entrepreneur;
A personalised search as well as flagging service advantageous job possibilities in Italy and also abroad.

World Class Educators

For both the on-campus as well as the distance-learning courses, participants could always rely on the aid of a tutor for any explanations they may call for, for the completion of the driving tests and also the last project work
Knowing Materials

Pupils signed up for the Master's Degree training course will certainly be provided with a wealth of finding out products, consisting of: slides, text publications, case studies, short articles, video clips as well as beneficial net hyperlinks.
Signing up In The Rome Company School's Alumni Organization

At the end of the program, guests will certainly be released with the main diploma for the Master's Degree training course, in both Italian as well as English.

Participation in the Master's Level course qualifies to enter into the Rome Company School's Alumni Association, the worldwide network where students of the Rome Business College can share suggestions, encounters as well as jobs. Many facilitations are also readily available for attending additional training programs.

The Master's Degree course professors is composed of highly selected international college teachers, instructors and business managers, drawn from a range of operational as well as expert industries and also thus able to offer the table a rich range of current encounters and also expertises. The teaching approach is focuseded on the acquisition of know-how, hence at transferring competencies really useful for the attendees' expert development.

What`s Included

Paid Internships And Career Service

Attending this Master’s Degree course entitles to:

International paid internships at leading companies and organizations;
Inclusion of your CV in the Rome Business School’s database and its distribution to businesses, organizations and head hunters belonging to the Rome Business School’s international network;
A free CV review;
Support in the management of job interviews;
Networking meetings with international managers, professionals and business owners;
A personalised search and flagging service for the best job opportunities in Italy and abroad.

World Class Teachers

The Master’s Degree course faculty is made up of highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields and thus able to bring to the table a rich array of up-to-date experiences and competencies. The teaching approach is aimed at the acquisition of know-how, thus at transferring competencies truly useful for the attendees’ professional development.

For both the on-campus and the distance-learning courses, attendees can always count on the assistance of a tutor for any clarifications they may require, for the completion of the tests and the final project work
Learning Materials

Students registered for the Master’s Degree course will be issued with a wealth of learning materials, including: slides, text books, case studies, articles, videos and useful internet links.
Registering In The Rome Business School’s Alumni Association

Attendance in the Master’s Degree course entitles to become part of the Rome Business School’s Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects. Many facilitations are also available for attending further training courses.

At the end of the course, attendees will be issued with the official diploma for the Master’s Degree course, in both Italian and English

Degree Course

Marketing, Ad., & PR

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Program Locations

Rome, Italy

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Program Details

Rome Business School
  • Italy: Rome
School Term:
Academic Year
Degree Level:
Masters Degree
upon request
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