Master of Marketing Communications

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Program Description

The Master of Marketing Communications is a two-year programme taught in English language at the Faculty of Multimedia Communications (FMC) of Tomas Bata University in Zlín. This programme provides graduates with specialised knowledge and skills necessary for their future profession, in order for them to become helpful team members and be able to make a career as specialists in marketing communications. Among the key subjects in this course belong The Origins and Development of Communication, Marketing Applications, Psychology in MC, Consumer Behaviour, Cross-Cultural Marketing, New Trends in Marketing Communications, Creativity in Advertising or Ethical Aspects of Marketing Communications. Students are provided with an environment enabling them to explore their talents and exercise their creativity in various aspects of marketing communications and the media.

Duration: 4 semesters (2 academic years)
Mode of study: Full-time
Degree obtained: Master’s (abbr. “Ing.” Or “Mgr.”)
ECTS credits: 120
Tuition fee: approx. EUR 2,230 per 1 academic year
Students in this programme meeting criteria may receive the TBU Master’s scholarship (CZK 60,000 i.e. approx. EUR 2,230 per academic year).


• FMC is considered as an original and unique higher education institution in the Czech Republic.
• FMC educates and prepares students to become professionals in the fields of media and communication studies, visual arts and audiovisual arts.
• Key subjects: International Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Cross-Cultural Communication, Argumentation Theory.
• Graduates can work in advertising agencies, in the field of public relations or organization of exhibitions, in both profit and non-profit sectors. Students receive maximum support from FMC and are actively encouraged to apply their own ideas and develop their creative skills.

What`s Included

• Multicultural and friendly environment
• The Diploma Supplement recognized all over Europe
• Access to modern University Library
• Great facilities for students an R&D activities
• Affordable accommodation in the University Halls of Residence (approx. EUR 115/month)
• University Refectories that offer healthy meals at student-friendly prices (approx. EUR 1,5-2,5/meal)
• Large number of sport activities offered by The University Sports Club (membership fee is approx. EUR 30/year)
• Opportunity to attend Czech courses – class of 90 minutes every week (free of charge)
• Student organization Buddy System welcomes international students at the TBU and helps them feel like home in Zlín

Degree Course

Comm. (Radio, TV, & Film), Communications, Fashion Design and Merchandising, International Business, Journalism / Broadcasting, Management, Marketing, Ad., & PR, Media Relations, Media and Cultural Studies, TV and Media Production, Web Design

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Program Locations

Zlin, Czech Republic

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Program Details

Tomas Bata University in Zlin
  • Czech Republic: Zlin
School Term:
Academic Year
Degree Level:
Masters Degree
Tuition fee approx. EUR 2,230 per 1 academic year

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