Marketing & Communication - Wittenborg University

Program Description

Students enrolled in the Bachelor of International Business Administration with a concentration in Marketing and Communication will be able to learn how to brand and promote organizations and businesses. This course will delve into the methodology of communicating messages externally and internally as well as producing online and printed materials.

Students will become proficient in being able to look at sales, areas impacted by communication and marketing strategies, and human resources. Develop the skills you need to earn a job in this competitive profession.

This course also deals with crisis management, imaging, and branding. This is an important aspect of the Business Administration field.

Highlights

This is a multicultural university that embraces cultural diversity

Graduates of this program have gone on to find successful business careers across the globe

This is an English language program that will teach participants to become professionals in marketing and communications

Learn about crisis management and branding

What`s Included

The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.