Diploma in Marketing Studies

Program Description

Students are offered a variety of opportunities that include learning through case studies, working with fellow students and distinguished instructors, mastering difficult problems and obstacles, and learning about the up-to-date techniques and tools in management. This is a valuable degree in Marketing Studies and is a one year program. Students interested in pursuing a Bachelor’s degree will have a solid foundation from which to continue their studies. Students who have gained what was necessary from this program will graduate with a diploma in hand.

Highlights

The Diploma in Marketing Studies contains the following modules:

Marketing Management
Economics
Business Organization
Statistics
Commercial Law
Business English

What`s Included

In today’s dynamic business environment, managers all over the world are constantly being challenged to make the right decisions in as fast and efficient way as possible. It is becoming increasingly obvious that acting according to the outdated ‘rule of thumb’ is inadequate in giving business people the desired results. Moreover, today’s managers are preoccupied with immediate results and their own compensation and advancement; they therefore fail to devise or propose unique corporate strategies specifically tailored to the political, social and economic developments in what is an increasingly changing business environment.

Undergraduate courses at the CIM have been designed specifically to satisfy the needs of businessmen and professionals who did not have a formal education after leaving secondary school. These program embrace those aspects of management and business policy which are an essential part of today’s business and financial scene, and which are exactly the proper function of the marketing–oriented members of a company.