Digital Media Management

This degree course is designed for students who are interested in pursuing a career in the media and entertainment business or in the information and communication technology industry. This course of study combines creativity and problem-solving skills with solid management capabilities, foreign language and soft skills. The digital media teaching contents concentrate on the following fields: digital marketing including social media marketing, corporate communication, including the use of digital social media, media production and conception of transmedia campaigns and strategic online research.
During the fifth semester students can choose to do a four-month internship and a media project or alternatively a two-month internship and a semester abroad. The bachelor degree programme, Digital Media Management teaches you the fundamentals of business management, as well as the strategic use of digital technology in today‘s media industry.