Digital Marketing

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Program Description

The worldwide phenomena of the digitalisation of our society changes the way of interaction and therefore also the requirements for corporate communication and marketing strategies. In order to be able to keep a competitive position in the long run, companies need to develop and implement digital marketing strategies. The English Master programme, Digital Marketing combines a well-grounded management education with the newest findings for the optimization of digital communication and marketing strategies for companies.

The seminars focus on the following topics: Development of Digital Marketing Strategies, the Construction of a Digital Ecosystem for all Communication Channels, the Development of Transmedia Marketing Campaigns, Digital Marketing Techniques and Instruments, Media Planning and Corporate Communication and Customer Relationship Management with Digital Social Media.

Highlights

Language: English
Semester abroad: no
Internship: yes
Duration: 4 semesters

What`s Included

Degree Course

Business, Business Admin. & Management, Business Management, International Business, Marketing, Ad., & PR

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Program Locations

Cologne, Germany

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Program Details

Provider:
CBS International Business School
Location
  • Germany: Cologne
Language:
English
School Term:
Fall
Degree Level:
Masters Degree
Participants:
Worldwide
Cost:
4,950 € per semester

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