Digital Marketing
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Program Description
The worldwide phenomena of the digitalisation of our society changes the way of interaction and therefore also the requirements for corporate communication and marketing strategies. In order to be able to keep a competitive position in the long run, companies need to develop and implement digital marketing strategies. The English Master programme, Digital Marketing combines a well-grounded management education with the newest findings for the optimization of digital communication and marketing strategies for companies.
The seminars focus on the following topics: Development of Digital Marketing Strategies, the Construction of a Digital Ecosystem for all Communication Channels, the Development of Transmedia Marketing Campaigns, Digital Marketing Techniques and Instruments, Media Planning and Corporate Communication and Customer Relationship Management with Digital Social Media.
The seminars focus on the following topics: Development of Digital Marketing Strategies, the Construction of a Digital Ecosystem for all Communication Channels, the Development of Transmedia Marketing Campaigns, Digital Marketing Techniques and Instruments, Media Planning and Corporate Communication and Customer Relationship Management with Digital Social Media.
Highlights
Language: EnglishSemester abroad: no
Internship: yes
Duration: 4 semesters
What`s Included
Degree Course
Business, Business Admin. & Management, Business Management, International Business, Marketing, Ad., & PROther Programs From The Same Provider
Program Locations
Cologne, Germany
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Program Details
Provider:
CBS International Business School
Location
- Germany: Cologne
Language:
English
School Term:
Fall
Degree Level:
Masters Degree
Participants:
Worldwide
Cost:
4,950 € per semester
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