Business Administration: Digital Business and Innovation

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Program Description

Digital technologies are changing business. New platforms such as Uber and Airbnb have disrupted traditional transport and hospitality industries. Internet-of-Things applications improve products and services and make business operations more efficient. Established organizations are digitally transforming their products and processes. Traditional jobs get replaced by algorithms and robots. And digital workplaces allow people to work anytime, anywhere. Such business opportunities and organizational challenges are the focus of the master programme Digital Business & Innovation. In this programme, you will develop yourself as an academic practitioner, combining intellectual rigor and hands-on experience, ready to shape the future!

The programme draws upon multiple disciplines of business and management, including business information systems, innovation management, strategy, organization studies, marketing, and entrepreneurship. All courses seek to integrate theory and practice, allowing you to kickstart your career in business, consultancy or a startup.


Digital Business & Innovation is unique because it takes a multidisciplinary perspective on digital innovation. This is essential for addressing the challenges of today’s organizations. Especially when they are in a process of digital transformation and use digital technologies to innovate their products, services, business processes, and business models.

Students in our programme become part of a strong community of students, and a wider network that includes researchers, entrepreneurs, alumni and many companies with which we regularly collaborate in our teaching and research. Through our alumni for instance, we maintain strong links to companies with which we collaborate.

What`s Included

Digital Business & Innovation is a one-year academic master programme of 60 credits. It is fully taught in English by members of the KIN Research Group , one of the world’s leading research centers in digital innovation. We have used our experience to develop and refine the programme over a decade and constantly renew it, to ensure a perfect link to developments in industry, research, and society.

In the programme you will learn how organizations can effectively use digital technologies to innovate their business processes, products, services, and business models. It focuses on the business opportunities and organizational consequences offered by a wide range of digital technologies.

Degree Course

Business, Economics, Law

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Program Locations

VU Amsterdam, Netherlands

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Program Details

Vrije Universiteit Amsterdam
  • Netherlands: VU Amsterdam
School Term:
Academic Year
Degree Level:
Masters Degree
€2.006 for EEA students; €13.500 for non-EEA
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