BA in Business Studies with Marketing

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Program Description

Students who are enrolled in the Business Studies with Marketing Bachelor’s degree cover the important aspects of marketing in the current business world with factors such as globalization, entrepreneurial development, the ICT role, and environmental impact. Students will be able to work through learning modules by developing policies and solutions for needs in development. Students learn about issues commonly found in the work place while also working with teams to address these issues. Students will develop their skills with cognitive growth.


The BA in Business Studies with Marketing offers the following courses:

Year 1
1. Business English
2. Principles of Marketing
3. Principles of Management
4. Business Statistics
5. Business Law

Year 2
1. Sales Management
2. Financial & Management Accounting
3. Practice of Marketing
4. Consumer Behavior
5. Human Resource Management
6. Computers and Information Systems

Year 3
1. Strategic Marketing
2. Advertising and Public Relations
3. Marketing Case Studies
4. Leadership in Organizations

5. Marketing Communications
6. Global Marketing
7. Operations Management
8. Marketing Planning & Control

Year 4
1. Graduate Project
2. Strategic Management
3. International Business
4. Digital Marketing

5. Business Ethics
6. Marketing Research
7. Business Policy and Strategy
8. Employee Relations

What`s Included

The BA in Business Studies with Marketing (4 Years) program, is accredited and recognised by the Cyprus Government. It thus enjoys worldwide recognition and offers the possibility to its holders to secure a high ranking position across the industry or continue for Master studies in Europe and the US. Additionally it enables Cypriot students to apply for government subsidy up to 3417 Euro.

Degree Course

Business, Business Admin. & Management, Business Management, Marketing, Ad., & PR

Other Programs From The Same Provider

Program Locations

Nicosia, Cyprus

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Program Details

The Cyprus Institute of Marketing
  • Cyprus: Nicosia
School Term:
Academic Year
Degree Level:
Bachelors Degree (Undergraduate)
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