B.Sc. in Business Administration

Program Description

This is a 3-year program for a Bachelor’s degree in Business Administration. Students will learn about implementing and formulating strategies in business institutions and throughout all levels of management. Key topics covered are the strategies and analysis associated with managers, corporate strengths and weaknesses, and how external factors impact policy. This curriculum will teach students how to identify areas that are open to competitive initiatives, how the industry stands currently, and the necessary trends of technology, politics, and within the social arena.

Highlights

This is the curriculum for the Bachelor's Degree in Business Administration

Year 1
1. Marketing Management
2. Economics
3. Business Organization
4. Statistics
5. Commercial Law
6. Business English

Year 2
1. Financial & Management Accounting
2. Behavioral Studies
3. Human Resource Management
4. Computers & Information Systems
5. Case Studies
6. Practice of Marketing

Year 3
1. Marketing Communications
2. Executive Skills
3. Public Relations
4. Planning & Control
5. International Marketing Strategies
6. Case Studies

What`s Included

The aims of the Bachelor are to increase and refine the strategic management skills of the students. Superior management is the result of specific attitudes, knowledge, and skills that combined in unique people to secure an organisation’s survival, growth, financial returns, and continuous adaptation to changing situations. Identifying and helping produce such attitudes is what this course is about.

We pursue this aim through the experience, intelligence, and wisdom of our carefully selected Members of Staff, all of whom are in high managerial positions in the Business Industry, in various sectors. Lecturers are encouraged to be venturesome, authoritative and contentious so as to keep challenging all students involved. The purpose of the program is to help turn managers into generalists, a requirement for any successful manager operating in global competition.